SEO, or Search Engine Optimization, is the process of improving the visibility of a website or a web page in a search engine's unpaid results.
1. SEO is about helping search engines understand and present content.
1. Search engines are not humans. They can't see or hear, and they can't read your mind.
1. SEO is not just about building search engine-friendly websites. It's also about making your site better for people.
1. SEO is a combination of on-page and off-page factors that help search engines understand the context and relevancy of your website's content.