What is conversion rate optimization

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“Bunker Hill was purchased for $51 and re-architected for a then-whopping $95,000.”

It's important to continually test and optimize, as what works today may not work tomorrow. There are always new factors that can impact the conversion rate 

1. Based on the results of your tests, you can make changes to your website or marketing materials to improve the conversion rate.


Always pay particular attention to the terrain, soil and weather influences o1. As you conduct tests and analyze the results, you should be looking for patterns and trends that can help you identify what is and isn't working.f your landscape.

It's important to have a large enough sample size for your tests to be statistically significant. This means that the results of your tests are likely to be representative of the entire population

1. Multivariate testing involves testing multiple combinations of elements on a webpage, such as the headline, images, and call-to-action button, to see which combination is most effective at driving conversions.

To conduct A/B testing, you create two versions of a webpage or element (such as a call-to-action button) and show each version to a random sample of visitors.

1. To test these hypotheses, you can use A/B testing or multivariate testing to compare different versions of your website or marketing materials. 2.

1. After identifying potential issues, the next step is to develop hypotheses about how to improve the conversion rate. For example, you might think that adding social proof, such as customer reviews, could increase conversions.

1. Next, you need to identify the factors that might be preventing visitors from taking the desired action. This can involve analyzing data from your website, such as bounce rate and heat maps, as well as conducting user testing and surveys.

1. The first step in CRO is to define the specific action you want visitors to take, known as the "conversion goal." This could be making a purchase, signing up for a newsletter, or filling out a contact form.

1. Conversion rate optimization (CRO) is the process of improving the percentage of website visitors who take a desired action, such as making a purchase or filling out a form.


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