What is content marketing strategy and its benefits 

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience 

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1. Establishes your brand as an industry leader: By consistently creating high-quality, valuable content, you can position your brand as an industry leader.

1. Increases website traffic: By publishing content on your website, you can attract more visitors to your site.

1. Improves conversion rates: By creating content that addresses the needs and concerns of your target audience, you can increase the likelihood that they will take a desired action (such as making a purchase).

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1. Builds trust and credibility: By providing valuable, accurate information to your audience, you can build trust and credibility with them.

1. Improves customer retention: By regularly providing valuable content to your audience, you can keep them engaged with your brand and less likely to look elsewhere.

1. Generates leads: By including calls to action in your content, you can encourage readers to take a specific action (such as signing up for a newsletter or requesting a consultation).

1. Increases sales: By providing information that helps educate and persuade your audience, you can increase the likelihood that they will make a purchase.

1. Improves search engine rankings: By creating high-quality, keyword-rich content, you can improve your website's search engine rankings and increase the likelihood that it will be found by people searching for your products or services.

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1. Enhances email marketing efforts: By creating compelling content, you can use it to strengthen your email marketing campaigns and improve the effectiveness of your emails.

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1. Increases social media engagement: By sharing your content on social media, you can increase the likelihood that it will be shared by others, which can help to boost your brand's visibility and reach.