Actionable Steps To Increase Organic Traffic To Your Blog 

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  • Post last modified:January 8, 2023
Actionable Steps To Increase Organic Traffic To Your Blog 

Welcome to our guide on how to grow organic traffic to your blog or website. In this article, we will cover the various strategies and tactics you can use to increase the number of organic visitors to your site. We will also discuss the importance of organic traffic and the benefits it can bring to your business.

Another way to improve organic traffic is SEO, so for this, you can read our SEO guide 2023 to learn SEO techniques and Google SEO guide for beginners.

Table of Contents To Increase Organic Traffic

  • Introduction To Increase Organic Traffic
  • What is organic traffic?
  • Quality content creation strategies for organic traffic
  • Genuine examples of successful organic traffic growth
  • Artificial Case studies
    • Case study 1: XYZ Blog
    • Case study 2: ABC Website
    • Case study 3: DEF Company
    • Case study 4: GHI Online Store
  • Reasons to focus on growing organic traffic
  • Why organic traffic is important
  • Benefits of organic traffic
  • FAQs
    • What is organic traffic?
    • How can I increase my organic traffic?
    • Why is organic traffic important?
    • What are the benefits of organic traffic?
    • How long does it take to see results from growing organic traffic?
  • Conclusion

What is organic traffic?

Organic traffic refers to the visitors that arrive at your website or blog through search engine results. These visitors are considered “organic” because they found your site through unpaid, or “organic,” search results. In contrast, paid traffic refers to visitors who arrive at your site through paid advertising channels, such as Google AdWords or social media ads.

To get organic traffic, you will have to start a profitable blog. So visit this guide

Quality content creation strategies for organic traffic

One of the most effective ways to grow organic traffic is to create high-quality content that addresses the needs and interests of your target audience. Here are a few strategies you can use to create content that will attract and retain organic visitors:

  1. Conduct keyword research: Use tools like Google’s Keyword Planner or SEMrush to discover the keywords and phrases your target audience is searching for. Incorporate these keywords into your content to make it more discoverable in search results.
  2. Write long-form, in-depth content: In general, longer content tends to perform better in search results. Aim for at least 1,500 words per post, and make sure to thoroughly cover your topic.
  3. Use internal and external links: Linking to other high-quality, relevant websites and including internal links to other pages on your own site can help improve your site’s visibility in search results.
  4. Optimize your titles and meta descriptions: Your titles and meta descriptions are the first thing searchers see when they encounter your site in search results. Make sure they accurately reflect the content on your page and include your target keywords.
  5. Include multimedia elements: Including images, videos, and other multimedia elements in your content can make it more engaging and help it stand out in search results.

Extraordinary strategies to grow organic traffic

Create open graph images

Open Graph images are a type of metadata that can be added to a website’s HTML code to specify the image that appears when a webpage is shared on social media platforms. This image is called an Open Graph image, and it is used to represent the content of the webpage in social media feeds and previews.

There are a few different ways to create Open Graph images for your website, and the method you choose will depend on your needs and resources. Here are three common approaches:

  1. Use a graphic design tool: If you have access to a graphic design tool such as Adobe Photoshop or Canva, you can use it to create your Open Graph images. This option gives you the most control over the appearance of the image, but it requires a certain level of design expertise.

To create an Open Graph image using a graphic design tool:

  • Determine the size of the image you need. Open Graph images should be at least 1200 pixels wide and 630 pixels tall to display properly on most social media platforms.
  • Create a new document in your graphic design tool that is the correct size.
  • Add any text, logos, or other elements you want to include in the image.
  • Save the image as a JPEG or PNG file.
  1. Use a template: If you don’t have access to a graphic design tool or you want a more streamlined approach, you can use a template to create your Open Graph images. There are many templates available online that you can customize with your own text and images.

To create an Open Graph image using a template:

  • Find a template that you like and that is the correct size for Open Graph images (at least 1200 pixels wide and 630 pixels tall).
  • Customize the template with your own text, logos, and images.
  • Save the image as a JPEG or PNG file.
  1. Use a Open Graph image generator: If you don’t have any design skills or access to a graphic design tool, you can use a Open Graph image generator to create your images automatically. There are many Open Graph image generators available online that allow you to enter your website’s URL and a few other details, and they will generate an image for you.

To create an Open Graph image using a Open Graph image generator:

  • Find a Open Graph image generator that you like.
  • Enter your website’s URL and any other information the generator asks for.
  • Choose any customization options that are available.
  • Download the generated image as a JPEG or PNG file.

Optimize for featured snippets

Optimizing for featured snippets is the process of improving your website’s content and structure in order to increase the likelihood that it will be selected as a featured snippet by search engines. Here are some tips for optimizing for featured snippets:

  1. Identify relevant keywords: Research the keywords that people use when searching for information related to your website. This will help you understand what type of content to create in order to attract visitors who are looking for specific answers.
  2. Create high-quality, informative content: To increase your chances of being selected as a featured snippet, you need to create content that is informative and useful to your target audience. This means writing in a clear and concise manner and using formatting techniques like headings, lists, and tables to make your content easy to read and understand.
  3. Use structured data: Structured data, such as schema markup, helps search engines understand the content on your website and can increase your chances of being selected as a featured snippet.
  4. Optimize your website’s structure: Make sure your website is easy to navigate and that the content is organized in a logical way. This will make it easier for search engines to understand the context of your content and improve your chances of being selected as a featured snippet.
  5. Monitor and track your progress: Use tools like Google Search Console to track your website’s performance in search results and to see if you are appearing as a featured snippet. This will help you understand what is and isn’t working and allow you to make adjustments to your optimization strategy as needed.

Fix keyword cannibalization

Keyword cannibalization occurs when multiple pages on your website are competing for the same keyword or search term. This can confuse search engines and dilute the authority of your website, leading to lower search rankings and reduced traffic. Here are some steps you can take to fix keyword cannibalization:

  1. Identify the pages that are competing for the same keywords: Use tools like Google Search Console or a keyword research tool to identify which pages on your website are ranking for the same keywords.
  2. Determine which page is the most relevant: Look at the content on each of the competing pages and determine which one is the most relevant and valuable to your audience. This is the page that you want to keep and optimize.
  3. Consolidate or redirect the other pages: If you have multiple pages that are competing for the same keyword, consider consolidating the content from those pages onto the most relevant page. Alternatively, you can redirect the less relevant pages to the most relevant page using a 301 redirect.
  4. Update your internal linking structure: Make sure that your website’s internal linking structure is supporting the most relevant page for each keyword. This will help search engines understand which page on your website is the most important for a given search term.

Remove Low quality and low performing pages

There are several steps you can take to remove low quality and low performing pages from your website:

  1. Identify the low quality and low performing pages: Use tools like Google Analytics and Google Search Console to identify pages on your website that have low traffic, high bounce rates, or low conversion rates. These pages are likely to be low quality or low performing.
  2. Determine the cause of the low quality or low performance: Look at the content on the low quality or low performing pages and try to determine why they are not performing well. This could be due to a variety of factors, including thin or duplicate content, poor user experience, or a lack of relevance to your target audience.
  3. Decide whether to delete or improve the pages: If the low quality or low performing pages can be easily improved, consider updating the content and making other improvements to try to increase their performance. If the pages cannot be easily improved or are not valuable to your website, consider deleting them.
  4. Redirect or delete the pages: If you decide to delete the low quality or low performing pages, use a 301 redirect to redirect traffic from those pages to a relevant page on your website. This will help preserve any link equity that those pages have built up and ensure that visitors to your website can still find the information they are looking for.

Embed video on a blogpost

There are several advantages to adding videos to a blog:

  1. Improved engagement: Videos are more engaging than plain text and can help keep readers on the page longer.
  2. Increased dwell time: Videos can increase the time that readers spend on a page, which can improve the page’s ranking in search engines.
  3. Greater accessibility: Videos can provide an alternative way for readers to consume content, which can be especially useful for people who prefer to learn visually or have difficulty reading.
  4. Increased social media sharing: Videos are more likely to be shared on social media platforms, which can help drive more traffic to the blog.
  5. Enhanced credibility: Adding videos to a blog can help establish the author as an authority in their field, as it shows that they are willing to invest time and resources into creating high-quality content.
  6. Greater diversity of content: Including videos can help provide a break from the monotony of reading text and can keep readers coming back for more diverse content.

Artificial examples of successful organic traffic growth

To give you some inspiration and guidance, let’s take a look at a few examples of blogs and websites that have successfully grown their organic traffic.

Case studies

Case study 1: XYZ Blog

XYZ is a personal finance blog that provides tips and resources for improving financial literacy. To grow its organic traffic, the team at XYZ focused on creating long-form, in-depth content that was optimized for target keywords. They also made sure to include internal and external links, as well as multimedia elements like images and videos. As a result of their efforts, XYZ has seen a steady increase in organic traffic over the past year, with a particularly steep increase in the last few months.

Case study 2: ABC Website

ABC is a e-commerce website that sells a variety of products. To drive organic traffic to their site, the team at ABC focused on optimizing their product pages for target keywords and including high-quality product images and descriptions. They also made sure to include customer reviews and ratings on their product pages, as this can be a major factor in driving organic traffic. ABC has seen a steady increase in organic traffic as a result of their efforts.

Case study 3: DEF Company

DEF is a B2B software company that provides solutions for small businesses. To grow its organic traffic, the team at DEF focused on creating content that addressed the specific pain points and challenges faced by their target audience. They also made sure to optimize their website for mobile devices, as more and more users are accessing the internet via smartphones and tablets. The results of their efforts were impressive: DEF saw a

significant increase in organic traffic over the past year, with a particularly steep increase in the last few months.

Case study 4: GHI Online Store

GHI is an online store that sells a variety of products, including clothing, accessories, and home goods. To increase its organic traffic, the team at GHI focused on optimizing their product pages for target keywords and including high-quality product images and descriptions. They also made sure to include customer reviews and ratings on their product pages, as this can be a major factor in driving organic traffic. As a result of their efforts, GHI has seen a steady increase in organic traffic over the past year.

Reasons to focus on growing organic traffic

Now that you’ve seen some examples of successful organic traffic growth, you might be wondering why it’s so important to focus on growing your organic traffic. Here are a few key reasons:

  1. Organic traffic is highly targeted: When someone performs a search on a search engine, they are actively looking for something. This means that organic traffic is highly targeted and is more likely to convert into a sale or lead than other forms of traffic.
  2. Organic traffic is cost-effective: Unlike paid traffic, organic traffic doesn’t require you to spend money on advertising. This makes it a cost-effective way to drive traffic to your site.
  3. Organic traffic can improve your search engine rankings: As you create high-quality content and attract more organic traffic, your search engine rankings will likely improve. This, in turn, can lead to even more organic traffic.

Why organic traffic is important

In addition to the reasons mentioned above, organic traffic is important for a few other key reasons:

  1. It can help increase brand awareness: As more people discover your site through organic search results, your brand will become more visible and well-known.
  2. It can lead to long-term growth: While paid traffic is a quick way to drive traffic to your site, it’s not a sustainable long-term strategy. On the other hand, growing your organic traffic can lead to steady, long-term growth.
  3. It can help improve the user experience: By creating high-quality content that addresses the needs and interests of your target audience, you can improve the user experience on your site. This can lead to higher levels of engagement and conversions.

Benefits of organic traffic

In addition to the reasons mentioned above, there are several other benefits of organic traffic:

  1. It can lead to more leads and sales: As mentioned earlier, organic traffic is highly targeted and is more likely to convert into a sale or lead.
  2. It can improve your website’s credibility: As your organic traffic grows and your search engine rankings improve, your website will become more credible in the eyes of users and search engines.
  3. It can help you build a loyal audience: By consistently creating high-quality content that addresses the needs and interests of your target audience, you can build a loyal following of readers and customers.

FAQs

  • What is organic traffic?

Organic traffic refers to the visitors that arrive at your website or blog through search engine results. These visitors are considered “organic” because they found your site through unpaid, or “organic,” search results.

  • How can I increase my organic traffic?

There are several strategies you can use to increase your organic traffic, including: creating high-quality content that addresses the needs and interests of your target audience; conducting keyword research and incorporating target keywords into your content; optimizing your titles and meta descriptions; using internal and external links; and including multimedia elements like images and videos.

Why is organic traffic important?

Organic traffic is important because it is highly targeted, cost-effective, and can lead to long-term growth. It can also increase brand awareness, improve your website’s credibility, and help you build a loyal audience.

  • What are the benefits of organic traffic?

The benefits of organic traffic include increased leads and sales, improved website credibility, and the ability to build a loyal audience.

  • How long does it take to see results from growing organic traffic?

The amount of time it takes to see results from growing organic traffic will depend on various factors, such as the competitiveness of your industry, the quality of your content, and the effectiveness of your SEO strategies. In general, it can take several months to a year to see significant results from organic traffic growth efforts. However, with consistent effort and the use of best practices, you can start to see results in a shorter period of time.

Getting traffic is another factor but you also need to know, what is blog exactly.

Conclusion

In conclusion, growing organic traffic to your blog or website is a crucial part of any online marketing strategy. By creating high-quality content that addresses the needs and interests of your target audience, optimizing your website for search engines, and focusing on long-term growth, you can drive more organic traffic to your site and achieve your business goals.

Remember, growing organic traffic takes time and effort, but the rewards – including increased brand awareness, leads and sales, and a loyal audience – are well worth it.

So if you’re looking to grow the organic traffic to your blog or website, put these strategies into action and watch your traffic – and your business – thrive.

Shubham Aggarwal

Hey, I am Shubham Jindal - A passionate blogger & Digital marketer. I am a proud owner of Pickootech which is a tech blog and all about car reviews and financial knowledge + Digital marketing material.

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