How to Run a Giveaway on your blog: Comprehensive Guide 2023

  • Post author:
  • Post category:Blogging
  • Reading time:17 mins read
  • Post last modified:January 8, 2023
A giveaway

Introduction

A giveaway is a promotional campaign in which a prize or prizes are offered to the public, typically in exchange for some form of participation, such as following a social media account or subscribing to a newsletter. Giveaways can be a great way to engage with your audience, increase traffic to your blog, and build your email list.

Goodie:) How to select blog niche in 2023

Table of Contents

  1. Introduction
  • What is a giveaway?
  • Why run a giveaway on your blog?
  1. Reasons to run a giveaway
  • Increase traffic to your blog
  • Build your email list
  • Engage with your audience
  • Collaborate with brands
  • Celebrate a milestone
  1. How to run a giveaway
  • Set your goals
  • Choose a prize
  • Determine the entry requirements
  • Choose a platform to host the giveaway
  • Promote the giveaway
  1. Benefits of running a giveaway
  • Boosts website traffic
  • Increases social media followers
  • Increases email subscribers
  • Increases brand awareness
  1. Case studies and examples
  • Example 1: Beauty blogger collaborates with skincare brand
  • Example 2: Food blogger celebrates milestone with kitchen appliance giveaway
  • Example 3: Lifestyle blogger increases traffic with travel voucher giveaway
  1. Conclusion

Why run a giveaway on your blog?

There are several reasons to consider running a giveaway on your blog:

  • Increase traffic to your blog: A giveaway can be a great way to drive traffic to your blog, especially if you promote the giveaway on social media and other platforms.
  • Build your email list: By requiring participants to enter their email addresses to enter the giveaway, you can grow your email list and have a ready-made audience for future promotions and updates.
  • Engage with your audience: Giveaways can be a fun and interactive way to engage with your audience and create a sense of community around your blog.
  • Collaborate with brands: Giveaways can be a great opportunity to collaborate with brands and companies, especially if you choose a prize that is related to your blog’s niche.
  • Celebrate a milestone: Whether you’re celebrating a blogiversary or reaching a certain number of followers, a giveaway can be a great way to mark the occasion and thank your readers for their support.

Reasons to run a giveaway

Here are a few specific reasons you may want to consider running a giveaway on your blog:

Increase traffic to your blog

A giveaway can be an effective way to drive traffic or increase organic traffic to your blog, especially if you promote the giveaway on social media and other platforms. The more people who see and participate in the giveaway, the more traffic you’re likely to see on your blog.

Build your email list

By requiring participants to enter their email addresses to enter the giveaway, you can grow your email list and have a ready-made audience for future promotions and updates. This is especially useful if you’re just starting out and trying to build an audience for your blog.

Engage with your audience

Giveaways can be a fun and interactive way to engage with your audience and create a sense of community around your blog. This can be especially valuable if you’re trying to build a loyal following or want to encourage more comments and interactions on your blog.

Collaborate with brands

Giveaways can be a great opportunity to collaborate with brands and companies, especially if you choose a prize that is related to your blog’s niche. This can be a win-win for both you and the brand – you get a valuable prize to

offer your readers, and the brand gets exposure to your audience.

Celebrate a milestone

Whether you’re celebrating a blogiversary or reaching a certain number of followers, a giveaway can be a great way to mark the occasion and thank your readers for their support. This can be especially meaningful if you’ve worked hard to grow your blog and want to show appreciation to your readers for their support.

How to run a giveaway

If you’ve decided to run a giveaway on your blog, here are the steps you’ll need to take:

  1. Set your goals

Before you start planning your giveaway, it’s important to think about what you want to achieve. Are you trying to increase traffic to your blog? Build your email list? Collaborate with a brand? Having clear goals will help you choose a prize and determine the entry requirements.

  1. Choose a prize

The prize is one of the most important elements of a successful giveaway, so take some time to think about what your readers would be most excited to win. It could be a product related to your blog’s niche, a gift card, or something else entirely. Just be sure to choose a prize that is appealing and valuable to your target audience.

  1. Determine the entry requirements

To enter the giveaway, you’ll need to determine what you’ll require from participants. This could be as simple as asking them to leave a comment on your blog post or follow your social media accounts. You may also want to consider requiring participants to sign up for your email list or share the giveaway on social media.

  1. Choose a platform to host the giveaway

There are a number of platforms you can use to host your giveaway, including Gleam, Rafflecopter, and Giveaways. These platforms make it easy to set up and manage the giveaway, and some even offer additional features like email integration and analytics.

  1. Promote the giveaway

Once you’ve set up your giveaway, it’s important to promote it as much as possible to ensure that as many people as possible see it. This might include sharing the giveaway on social media, featuring it in your email newsletter, or reaching out to other bloggers or websites in your niche to ask them to promote it to their audiences.

Benefits of running a giveaway

There are a number of benefits to running a giveaway on your blog, including:

  • Boosts website traffic: As mentioned above, giveaways can be an effective way to drive traffic to your blog. The more people who see and participate in the giveaway, the more traffic you’re likely to see on your blog.
  • Increases social media followers: If you promote the giveaway on social media and require participants to follow your accounts to enter, you can significantly increase your number of followers.
  • Increases email subscribers: By requiring participants to enter their email addresses to enter the giveaway, you can grow your email list and have a ready-made audience for future promotions and updates.
  • Increases brand awareness: If you collaborate with a brand for the prize, the giveaway can help increase awareness of the brand among your readers. This can be especially valuable for small or niche brands that may not have a large marketing budget.

Case studies and examples

Here are a few examples of successful giveaways that can provide inspiration for your own blog:

Example 1: Beauty blogger collaborates with skincare brand

A beauty blogger decides to run a giveaway to celebrate reaching 10,000 followers on Instagram. She partners with a skincare brand to offer a prize package that includes a selection of the brand’s products. To enter the giveaway, participants must follow the beauty blogger and the sk

care brand on Instagram, and tag two friends in the giveaway post. The beauty blogger promotes the giveaway on her blog and social media accounts, and the collaboration is a success – the giveaway receives hundreds of entries and helps increase traffic to the blog and social media followers for both the beauty blogger and the skincare brand.

Example 2: Food blogger celebrates milestone with kitchen appliance giveaway

A food blogger reaches the milestone of 100,000 page views on her blog, and decides to celebrate with a giveaway. She partners with a kitchen appliance company to offer a prize of a top-of-the-line stand mixer. To enter the giveaway, participants must follow the food blogger on social media and leave a comment on the giveaway post explaining why they would love to win the mixer. The food blogger promotes the giveaway on her blog, email list, and social media accounts, and the celebration is a success – the giveaway receives thousands of entries and helps increase traffic to the blog and social media followers.

Example 3: Lifestyle blogger increases traffic with travel voucher giveaway

A lifestyle blogger wants to increase traffic to her blog, and decides to run a giveaway featuring a travel voucher as the prize. To enter the giveaway, participants must follow the lifestyle blogger on social media and share the giveaway post on their own accounts. The lifestyle blogger promotes the giveaway on her blog, email list, and social media accounts, and the strategy is a success – the giveaway receives hundreds of entries and helps increase traffic to the blog and social media followers.

Conclusion

Running a giveaway on your blog can be a great way to increase traffic, build your email list, engage with your audience, and even collaborate with brands. By setting clear goals, choosing an appealing prize, determining the entry requirements, choosing a platform to host the giveaway, and promoting the giveaway, you can run a successful giveaway that meets your goals and helps grow your blog.

FAQs

  1. Can I run a giveaway on my blog for free?

Yes, there are many platforms that allow you to run a giveaway for free, such as Gleam and Rafflecopter. These platforms provide tools to help you set up and manage the giveaway, and some even offer additional features like email integration and analytics. You’ll still need to provide the prize and promote the giveaway, but the platform itself is free to use.

  1. Do I need to offer a physical prize?

Not necessarily – while physical prizes can be appealing to some readers, you can also consider offering a virtual prize such as a gift card or a service. For example, if you’re a freelance writer, you could offer a free writing consultation or a set of editing services as the prize.

  1. Do I need to collaborate with a brand to run a successful giveaway?

It’s not necessary to collaborate with a brand to run a successful giveaway, but it can be a great way to add value to the prize and potentially reach a larger audience. If you do decide to collaborate with a brand, be sure to choose one that is relevant to your blog’s niche and audience.

  1. How do I promote the giveaway to ensure that as many people as possible see it?

There are a number of ways you can promote your giveaway to ensure that as many people as possible see it:

  • Share the giveaway on social media: This is an effective way to reach your followers and potentially attract new readers.
  • Feature the giveaway in your email newsletter: If you have an email list, be sure to include information about the giveaway in your newsletter to encourage subscribers to enter.
  • Reach out to other bloggers or websites in your niche: If you have relationships with other bloggers or websites in your niche, consider reaching out to them to ask if they’d be willing to promote the giveaway to their audiences.
  • Use paid advertising: Depending on your budget, you may want to consider using paid advertising to promote the giveaway. This could include sponsored posts on social media or Google AdWords.
  1. How do I choose a winner?

If you’re using a platform like Gleam or Rafflecopter, the winner will typically be chosen at random using a built-in tool. If you’re running the giveaway manually, you can choose the winner by drawing a name at random or using a random number generator. Be sure to follow any legal requirements in your region when selecting a winner.

Shubham Aggarwal

Hey, I am Shubham Jindal - A passionate blogger & Digital marketer. I am a proud owner of Pickootech which is a tech blog and all about car reviews and financial knowledge + Digital marketing material.

Leave a Reply