9 Best rank tracking tools to check SERP’s ranking

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  • Post last modified:January 8, 2023
Rank tracking tools

What are SERP rankings?

Rank tracking tools:- SERP stands for Search Engine Results Page. It refers to the page of search results that is displayed by a search engine in response to a query made by a user. The results shown on the SERP are ranked according to the search engine’s algorithm, which takes into account various factors such as the relevance of the content to the search query, the quality and authority of the website, and the user’s location and search history.

The position of a website on the SERP is known as its ranking. Higher rankings typically lead to more traffic and visibility for the website, as users are more likely to click on links that appear at the top of the page. As a result, businesses and website owners often strive to improve their SERP rankings in order to attract more visitors and potential customers.

There are several factors that can influence a website’s SERP ranking, including the quality and relevance of its content, the use of relevant keywords, the presence of backlinks from other high-quality websites, and the website’s loading speed and mobile-friendliness.

To improve a website’s SERP ranking, it is important to follow best practices for search engine optimization (SEO). This includes conducting keyword research to identify the terms and phrases that users are searching for, creating high-quality and relevant content, optimizing website titles and tags, and building backlinks from other reputable websites.

It is also important to regularly monitor and track a website’s SERP rankings to identify areas for improvement and to see how it compares to competitors. There are a number of tools available that can help with this, such as Google Search Console and Ahrefs.

In addition to traditional organic search results, the SERP may also include sponsored or paid results, which are placed at the top or bottom of the page and are labeled as “ads.” These results are purchased by businesses as a way to promote their products or services and are ranked based on a combination of bid amount and ad relevance and quality.

In summary, SERP rankings refer to the position of a website on the search engine results page. They are an important factor in attracting traffic and visibility to a website and can be influenced by a number of factors, including the quality and relevance of the content, the use of relevant keywords, and the presence of backlinks. By following best practices for search engine optimization and regularly tracking and analyzing SERP rankings, businesses and website owners can improve their visibility and attract more visitors.

How rank tracking tools can help you in google rankings?

Rank tracking tools are tools that allow you to monitor and track the position of your website on search engine results pages (SERPs) for specific keywords. These tools can be helpful in a number of ways:

  1. Identifying areas for improvement: Rank tracking tools can help you identify areas where your website is performing well and areas where it may be struggling. For example, you may find that your website ranks well for certain keywords but poorly for others. By identifying these trends, you can focus your efforts on improving your rankings for the low-performing keywords.
  2. Measuring the effectiveness of SEO efforts: Rank tracking tools can also help you measure the effectiveness of your SEO efforts. By monitoring your rankings over time, you can see how your website’s performance changes as a result of the SEO tactics you are using. This can help you determine which tactics are working well and which may need to be adjusted or abandoned.
  3. Keeping track of competitors: Rank tracking tools can also be used to monitor the performance of your competitors. By comparing your rankings to those of your competitors, you can get a sense of how you stack up against them and identify areas where you may need to improve in order to outrank them.
  4. Monitoring local rankings: If your business is focused on a local market, rank tracking tools can help you monitor your rankings for local keywords and ensure that your website appears in local search results.

Overall, rank tracking tools can be a valuable resource for businesses and website owners looking to improve their search engine rankings and attract more traffic. By providing insights into your website’s performance and helping you identify areas for improvement, rank tracking tools can help you optimize your website and improve its visibility in search results.

9 Best SERP rank tracking tools

SERP rank tracking software is a tool that allows you to track the ranking of your website or specific web pages on search engine results pages (SERPs) for certain keywords. It allows you to monitor your website’s performance in search engine results over time and identify any changes in ranking.

This type of software is often used by digital marketers and SEO professionals to track the effectiveness of their SEO efforts and identify areas where they can improve their ranking. It can also be used to monitor the performance of competitors’ websites and identify opportunities to outrank them.

SERP rank tracking software can provide a variety of metrics and data, including the ranking of your website for specific keywords, the number of search results for a given keyword, and the average position of your website in search results. Some tools also provide data on the traffic generated from organic search, as well as the performance of specific pages on your website.

There are many different SERP rank tracking software tools available, ranging from free to paid options, and with varying features and capabilities. Some popular options include SEMrush, Ahrefs, and Moz. It’s important to choose a tool that meets your specific needs and budget, and to regularly track and analyze your website’s performance to identify opportunities for improvement.

1. Surround sound by SEM rush

Surround Sound is a tool developed by SEMrush, a digital marketing software company. It is designed to help businesses and individuals analyze and optimize their online presence, including their website, social media accounts, and online advertising campaigns.

Some potential uses and motivations for using Surround Sound include:

  1. Understanding and improving your online presence: Surround Sound can help you understand how your business or personal brand is perceived online and identify areas where you can make improvements.
  2. Analyzing your competitors: Surround Sound can help you understand how your competitors are performing online and identify areas where you can differentiate your business or personal brand.
  3. Identifying opportunities for content marketing: Surround Sound can help you identify topics and keywords that are relevant to your business or personal brand and can be used to create content that resonates with your target audience.
  4. Optimizing your website and social media accounts: Surround Sound can help you analyze and optimize your website and social media accounts to improve their visibility and performance.
  5. Tracking and analyzing the success of your online marketing campaigns: Surround Sound can help you track the performance of your online marketing campaigns and identify areas where you can make improvements.

Overall, Surround Sound is a powerful tool that can help businesses and individuals better understand and optimize their online presence, improve their online marketing efforts, and compete more effectively in the digital landscape.

2. SE ranking

SE Ranking is a digital marketing tool developed by SE Ranking Limited, a company that provides a range of online marketing solutions. Digital marketers use SE Ranking to help them optimize and improve their online presence, including their websites, social media accounts, and online advertising campaigns.

Some specific reasons why digital marketers might use SE Ranking include:

  1. Search engine optimization (SEO): SE Ranking provides a range of features designed to help digital marketers optimize their websites for search engines, such as keyword research and analysis, on-page optimization, and technical SEO audits.
  2. PPC (pay-per-click) advertising: SE Ranking provides tools for managing and optimizing PPC campaigns, including keyword research, ad copy testing, and conversion rate optimization.
  3. Social media management: SE Ranking offers features for managing and analyzing social media accounts, including scheduling and publishing posts, analyzing social media performance, and identifying influencers.
  4. Website analytics: SE Ranking provides detailed analytics and reporting on website traffic, user behavior, and other metrics, which can help digital marketers understand the effectiveness of their online marketing efforts and identify areas for improvement.

Overall, SE Ranking is a comprehensive digital marketing tool that can help businesses and individuals better understand and optimize their online presence and improve their online marketing efforts.

“The cost of the service starts at $39.20 per month, which includes tracking for 250 keywords. If you update your tracking more frequently, you can receive a discount. For example, if you switch to updating your tracking weekly, the cost decreases to $23.52 per month. You can find more detailed pricing information on the company’s website.”

3. Google search console

Google Search Console is a free tool offered by Google that helps website owners monitor and maintain their site’s presence in Google search results. It provides valuable insights about your website’s search performance and can help you identify and fix any issues that may be impacting your ranking in search results.

Here are some ways in which Google Search Console can help with Google ranking and tracking:

  1. Monitor your search performance: Search Console provides data on the keywords that people are using to find your website, the number of clicks your website is getting from search results, and the average position of your website in search results. This information can help you understand how well your website is performing in search and identify any areas for improvement.
  2. Identify and fix technical issues: Search Console can help you identify and fix technical issues that may be affecting your website’s ranking in search results. For example, it can alert you to crawl errors, which can occur when Google’s bots are unable to access your website’s pages, or to issues with your website’s mobile-friendliness or security.
  3. Improve your website’s visibility in search results: By using the information provided by Search Console, you can optimize your website’s content and structure to improve its ranking in search results. For example, you can use the data on the keywords that people are using to find your website to optimize your website’s titles, descriptions, and content to include those keywords.
  4. Submit your sitemap and individual URLs for crawling: Search Console allows you to submit your website’s sitemap, which is a file that lists all of the pages on your website. Submitting your sitemap can help Google discover and index all of your website’s pages, improving its visibility in search results. You can also use Search Console to submit individual URLs for crawling, which can be helpful if you have recently added new pages to your website or made significant updates to existing pages.


A SERP API (Search Engine Results Page API) is a tool that allows users to retrieve search engine results programmatically. This can be useful for a variety of purposes, such as conducting search engine optimization (SEO) research, building custom search engines, or integrating search functionality into applications.

One way that a SERP API can be used is to retrieve search results for a specific query and analyze them to understand how well a website is performing in search rankings. This can be useful for SEO professionals, who can use the data to identify opportunities to improve the visibility of a website in search results.

Another use for a SERP API is to build custom search engines or integrate search functionality into applications. For example, a SERP API could be used to build a search engine for a specific topic or to allow users to search within a particular application or website.

Overall, a SERP API is a useful tool for anyone who needs to retrieve search engine results programmatically or build custom search functionality.

5. Zen SERP

Zenserp is a search engine results page (SERP) scraping tool that allows users to access raw data from various search APIs, including Google, Bing, and YouTube. It is an affordable option for those looking to scrape large volumes of data, with plans starting at $29 per month and scaling up to one million searches per month.

It is a comprehensive tool that includes APIs for various search engines, images, trends, maps, news, and more.

To use Zenserp, users will need to choose a plan and integrate it into their technology stack, using their preferred programming language to make requests and access the data. The specific steps for using Zenserp will depend on the user’s specific use case and technical setup.

Zenserp offers different pricing plans depending on the number of searches needed. The basic plan starts at $29 per month and allows for up to 5,000 searches, including all SERP types. For those with larger search volume needs, the enterprise plan is available for $1,599 per month and includes up to one million searches per month, as well as custom features. This allows users to choose the plan that best fits their search volume and budget.

6. SEO monitor

SEO Monitor is a comprehensive SEO tool specifically designed for digital marketing agencies. It includes a variety of features such as a rank tracker, keyword research tools, organic traffic analytics, and forecasting capabilities. Additionally, it offers agency-specific features like client dashboards and reporting tools. Overall, it is a comprehensive solution for agencies looking to improve their clients’ search engine rankings and online visibility.

What sets SEO Monitor apart is its focus on meeting the needs of digital marketing agencies. Its extensive array of tools, including a rank tracker, organic traffic analytics, and keyword research, make it a powerful solution for improving clients’ search engine rankings and online visibility. While there may be other products that offer more customizable and advanced features, SEO Monitor is specifically designed to address the needs of agencies and delivers a strong overall package.

The SEO Monitor rank tracker allows users to track their website’s rankings for specific keywords and groups of keywords on both desktop and mobile devices. These rankings are updated every 24 hours and include estimates of search volume and information about SERP features.

This tool offers various levels of reporting, including options for tracking individual keywords, groups of keywords, smart keyword groups, and landing pages. The pricing for this service is based on the number of keywords being tracked and the number of websites being monitored.

The starting price for a minimum of 4,000 keywords and one website is $217 per month, with prices increasing based on the number of keywords and websites. Users can use the pricing calculator on the SEO Monitor website to determine the cost for their specific needs.

7. Accuranker

Accuranker is a tool that helps you keep track of your website’s ranking on search engines for specific keywords. It’s useful for people or companies who manage multiple websites or have a lot of keywords they want to track. Accuranker updates in real-time, so you can see how your website’s ranking is changing immediately.

It also gives you information about how the search engine results page (SERP) has changed over time, including changes to the features that appear on it. Accuranker can track rankings for many websites and a large number of keywords, but it can get expensive if you track a lot of keywords.

To use Accuranker, you just need to input a list of keywords and it will show you how those keywords’ rankings have changed over time. It has a user-friendly interface that makes it easy to explore your reports, and you can also set it up to send regular updates to your team via email.

Accuranker is a tool that costs money to use. The cost depends on how many keywords you want to track. If you only want to track a small number of keywords, the cost will be lower. If you want to track a larger number of keywords, the cost will be higher. The basic package starts at $109 per month and allows you to track up to 1,000 keywords. If you want to track 50,000 keywords, it will cost $2,149 per month. If you want to track even more keywords than that, you will need to get a custom pricing plan from the company’s sales team. The price you pay is based on the number of keywords you want to track. So, the more keywords you want to track, the more it will cost.

8. Rank tracker

Ranktracker is a tool that allows users to track the rankings of keywords. It also has a variety of other useful features, such as a keyword finder, which generates a list of related keywords based on a single input keyword, a website audit tool, project management functionality, and a SERP (search engine results page) checker, which allows users to analyze the current state of any search results page.

One of the reasons we appreciate Ranktracker is because its tools are easy to use and provide valuable information. The keyword research tool, for example, is particularly useful for generating a large number of ideas for potential keywords. The SERP checker is also a simple yet effective tool for determining the feasibility of competing for a specific keyword. In addition, Ranktracker’s rank tracker produces clear and concise reports.

To use Ranktracker, users begin by inputting a list of keywords, and can also specify their website and the location (country, region, or city) they are interested in. This enables users to see how they rank in different locations. The platform also allows users to toggle between mobile and desktop views, so they can check their SERP rankings on different devices.

Two additional features that stand out are the daily email alerts and white label reports. The daily email reports provide a convenient way for users to stay updated on their rankings without manually checking them constantly. White label reports, on the other hand, are a great option for agencies looking to add a personalized touch to their branding.

Finally, Ranktracker is the most affordable tool on our list, making it a great choice for solo entrepreneurs and those working with a limited budget. It starts at just $7.20 per month, which allows users to track up to 100 keywords and includes 2 users on the plan, as well as 50 keyword difficulty checks. However, users should be aware that there are certain limitations with this plan, and it may not be suitable for those at scale. For larger businesses, the Hex Data plan, which costs $83.60 per month, may be a better option, as it allows for tracking up to 2,000 keywords.

8. SERP Stat

SERPStat is a tool that helps with search engine optimization (SEO). It has different modules for things like checking your website’s ranking, analyzing the links to your website, finding the right keywords to use on your website, checking your website for problems, and learning about your competitors.

SERPStat has a lot of features, such as:

  • Checking how well your competitors are doing in paid and regular search results
  • Getting detailed information about specific keywords
  • Checking many keywords and websites at the same time
  • Seeing how well ads related to your website are doing
  • Analyzing the words used on your website
  • Grouping similar things together
  • Checking what shows up when you search for something
  • Helping manage a team

SERPStat is good for small SEO or marketing teams because it has a lot of features that are all in one place. It also has a lot of options for tracking your ranking, including seeing how your ranking has changed over time and checking how you rank on different devices in different locations.

SERPStat costs $69 per month for the basic version. This includes checking your ranking 15,000 times per month and using their API (a way to access their features from another program). The cost for the more advanced version is $499 per month.


When you are looking for a software to track the search engine results pages (SERPs), it’s important to know what you need it for. There are different types of SERP tracking tools, each showing a different aspect of the SERPs. For example, some tools like Surround Sound by Semush give you a comprehensive view of the SERPs, including where your website ranks and what other pages rank and link to. Other tools are specifically designed to track your website or keyword positions over time, while others provide raw data on the SERPs that you can use however you want. Regardless of your specific needs, this list should have a tool that is right for you. The goal of these tools is to help you get more of a share of the SERPs, uncover hidden potential in the SERPs, leverage top-ranking sites, and show up in places where your customers are looking.

Shubham Aggarwal

Hey, I am Shubham Jindal - A passionate blogger & Digital marketer. I am a proud owner of Pickootech which is a tech blog and all about car reviews and financial knowledge + Digital marketing material.

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